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Registries aren't just for weddings or baby showers anymore: Target is launching an online college registry service just in time for the deluge of graduation parties this summer. It is still in beta phase but looks like it will operate just like a wedding registry, with the exception that the service isn't set up in-store yet, meaning you can't go around zapping extra-long twin sheets with a pricing gun (arguably one of the most attractive features of creating a registry).
Target is coupling the registry launch with its ongoing subscriptions service, which lets customers automatically re-order products and have them sent to the home on a reoccurring basis. They're marketing it as a modern take on the college care package—Mom and Dad can set up a subscription to regularly send their kids toothpaste, laundry detergent, glamping essentials, or other products off the registry.
· College Checklist: Target Launches College Registry Program [A Bullseye View]
· Rejoice: Target Brings Glamping to the Masses [Racked]
· The First Preview of Altuzarra x Target Is Here [Racked]