Beware, You May Be A Size "Fat" in Japan

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It's no secret that a small in Thailand is not a small in the US is not a small in Spain, etc. But one unnamed retailer in Japan has chosen not to play the passive-aggressive size game which typically coddles shoppers into feeling super-warm and fuzzy about their shape/build. At this store, labels go up to a size "fat."

A writer from Rocket News contextualized the label by saying he found a shirt while shopping in Yamaguchi that was deemed "LA" for the "large athletic" cut, according to the salesperson. That seems nice, but we can only hope the fat tag was just something lost in translation.
· Japanese Clothing Label Calls Would-Be Wearers "Fat" [Rocket News via Complex]
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