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Despite launching a shiny new designer shop stocking plenty of crop tops and maxi dresses, it's summertime in middle America and eBay's clothing sales in the bodycons and bikinis department are staggering. The e-commerce site tracked worldwide purchasing habits for two and a half months, from March 1 to May 23, and they uncovered some pretty shocking sales numbers regarding summer wear, specifically with clothing trends that could be connected to the start of the World Cup.
We're making J.Lo proud: more than 500,000 bodycon dresses were sold off the site in the past two and a half months which is a 200% increase over last year's sales in the US within the same time period. But what to wear when we aren't in da club? Swimwear. Over one million bikinis have been purchased worldwide, which is a 27% increase over last year in the US and a 31% increase worldwide.
Ombre pieces have also been outperforming in sales. Over 60,000 ombre looks were purchased off the site in the two and a half month period, measuring a 45% increase in US sales and 56% global sales increase when compared to last year.
Some customers are skipping the trends and going straight to the source—merchandise sales from Brazilian brand Osklen are up 62% in the US and 69% worldwide compared to 2013's sales.