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New Balance Taps Instagram-Famous Sneaker Goddesses

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Athletic brand New Balance is launching its first Elite Edition for women next month, giving their 580 style a bright reboot. Available in three color ways, the shoes will be shoppable starting July 1st, and go for $100 a pop.

For the campaign, New Balance asked three of the biggest female sneakerheads on Instagram to style the shoes with clothes from their own wardrobe, in what made for a pretty cute shoot with—gasp—"real" girls. Get familiar with Ericka Gilbert (@DamnnEricka), Ivelisse Cassas (@Soledevida), and Brittany Sklar (@Britta_Ruth920) in the photos after the jump.


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