Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

ASOS Is Back Online After Friday's Devastating Warehouse Fire

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After suspending orders this weekend due to a massive fire in its main warehouse, ASOS resumed service early Monday morning. According to The Guardian, the fire tore through several floors of the ASOS warehouse in Northern England, damaging about 20% of the stock held there. 500 workers were in the building at the time of the fire, but no one was hurt. Police in South Yorkshire suspect the fire was started deliberately and are launching a criminal investigation.

The Wall Street Journal estimated that the fire destroyed around £22 million in ASOS products. Wondering what that looks like exactly? The Daily Mail has photos of a sea of damaged ASOS clothes piled up outside the warehouse. The fire comes on the heels of an announcement less than three weeks ago that annual profits for ASOS would be less than expected.
· Retailer Asos Resumes Taking Orders After Warehouse Fire [WBJ]
· Asos Takes Orders Again After Warehouse Fire [The Guardian]
· Sneak Peek! Here's What ASOS Has Planned For Fall [Racked]