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After suspending orders this weekend due to a massive fire in its main warehouse, ASOS resumed service early Monday morning. According to The Guardian, the fire tore through several floors of the ASOS warehouse in Northern England, damaging about 20% of the stock held there. 500 workers were in the building at the time of the fire, but no one was hurt. Police in South Yorkshire suspect the fire was started deliberately and are launching a criminal investigation.
The Wall Street Journal estimated that the fire destroyed around £22 million in ASOS products. Wondering what that looks like exactly? The Daily Mail has photos of a sea of damaged ASOS clothes piled up outside the warehouse. The fire comes on the heels of an announcement less than three weeks ago that annual profits for ASOS would be less than expected.
· Retailer Asos Resumes Taking Orders After Warehouse Fire [WBJ]
· Asos Takes Orders Again After Warehouse Fire [The Guardian]
· Sneak Peek! Here's What ASOS Has Planned For Fall [Racked]