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Aw Crap, You Sold Us on That $100 Toothpaste

Image via <a href="http://www.theodent.com/shop/index.php?main_page=product_info&amp;products_id=3">Theodent</a>
Image via Theodent

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Into the Gloss has just alerted us to a Theodent 300, a toothpaste that costs $100. If you're wondering why you need so many dollar, dollar bills in order to own this tube of paste, ITG explains, "[It] contains a compound that the company calls Rennou, which is extracted from cocoa and which, they claim, is better than fluoride at repairing tooth enamel. All Theodent products contain the compound but Theodent 300 has more of it. In other words, you're paying for a large dose of a proprietary secret ingredient. "

Things working in its favor:

1. The lettering is vaguely French. So that's cool.

2. The magic ingredient is made from a cacao extract so it's essentially chocolate.

3. If we had this toothpaste, we'd Instagram it every day.

4. This delightful detail: "Theodent 300 has a tiny squared-off nozzle," so "[y]ou can apply a tidy ribbon of toothpaste to your brush and the dose naturally comes out smaller, which is considerate when it costs roughly $30 per ounce."

But does it work? We don't know. Theodent did a bunch of tests that say it does? Does it really matter? What does matter is that it's basically worth hiding in a body cavity from the TSA. It's 3.4 oz, so it would pass, but just for safesies.
· $100 Toothpaste: A Review [ITG]
· This KFC Chicken Bone Necklace Is Real Gold and Real Life [Racked]