eBay Is Killing Social Shopping Site Svpply on August 31

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On August 31, eBay will pull the plug on Svpply.com. The product aggregation site was acquired by eBay in 2012; the company used Svpply's tech to enhance the eBay customer experience with features like the Collections on eBay (a Svpply-like feature dedicated to eBay products) and, presumably, to continue to foster Svpply's growth as a standalone site.

According to the termination announcement on Svpply.com, Collections on eBay will remain in operation but Svpply.com will "retire" at the end of August. The Svpply team is not going without a fight—Zach Klein, one of the founders of Vimeo and College Humor as well as Svpply, tweeted that he tried to organize a buy back from eBay but the company wasn't interested.

I tried organizing a buy back of Svpply from @eBay. They had no interest. The option should be part of acquihire agreements.

— Zach Klein (@zachklein) June 25, 2014

Co-Founder Ben Pieratt announced that there was already a Kickstarter campaign in the works for a new version of Svpply.

Working with @FictiveCameron and @fictivekin on a new Svpply. Kickstarter coming soon.

— Ben Pieratt (@pieratt) June 24, 2014

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