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eBay Is Killing Social Shopping Site Svpply on August 31

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On August 31, eBay will pull the plug on The product aggregation site was acquired by eBay in 2012; the company used Svpply's tech to enhance the eBay customer experience with features like the Collections on eBay (a Svpply-like feature dedicated to eBay products) and, presumably, to continue to foster Svpply's growth as a standalone site.

According to the termination announcement on, Collections on eBay will remain in operation but will "retire" at the end of August. The Svpply team is not going without a fight—Zach Klein, one of the founders of Vimeo and College Humor as well as Svpply, tweeted that he tried to organize a buy back from eBay but the company wasn't interested.

Co-Founder Ben Pieratt announced that there was already a Kickstarter campaign in the works for a new version of Svpply.

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