Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Crucial Update

Free People Selling Clip-In Dreads Because Everything Is Awful

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Upon discovering that Free People sells dread lock extensions, one might be suspended in an ocean of feeling. Waves of shock, rage or disgust are totally natural, unlike the item itself. When you then realize the dreads come in two colorways, each costing $128, those feelings might wash over you again. That's alright. To help you cope, here's a list of possible reactions and what they can mean. You'll get through this. We know you will.

1. "Hey, that's neat."

Congrats! You are a tween.

2. "I'm disgusted that people can't even grow their own dreadlocks. In my day, you forewent showers, brushing and general hygiene to earn the right to say 'eff you, mom and society!'"

Congrats! You're an old.

3. "So you're paying $128 for dryer lint with fake flowers stuck in it, basically. Okay, that's on you. But you shouldn't be able to clip on and clip off your social rebellion."

Congrats! You're correct.

· Free People Expands its Festival Offerings to Teepees [Racked]
· Aw Crap, You Sold Us on That $100 Toothpaste [Racked]