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While some have poo-poo'd photoshopped selfies from the get-go, skincare brand Murad has no qualms about using the perfect selfie trend as a marketing technique. To promote its new acne products to teenagers, the brand has launched an app called ClearCam that will virtually remove pimples from uploaded selfies.
Users can use a time-lapse feature in the app to see how their skin will look after using Murad's acne products for 72 hours or they can just virtually spot-clear blemishes away. It's garnered good responses among its target audience: the campaign has generated 61 million total media impressions, unique visits to Murad.com have increased by 57%, and the brand's social community has grown by 27% since the app was launched.
· Murad Taps Selfie Craze [L2]
· Sigh: People Are Aggressively Photoshopping Their Selfies [Racked]
· Orly Tries to Make BB Cream For Nails Happen [Racked]