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Brooks Bros. Enlists Notable Woman-Whisperer Zac Posen

Image via Getty
Image via Getty

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Zac Posen is Brooks Brothers' new hire as creative director for the brand's main women's collection and accessories. WWD reports that Posen will oversee the the design and merchant teams at Brook Brothers and help with brand development and presentation. In addition to his new gig at Brooks Brothers, Posen will continue to produce his eponymous line, and will retain his duties as Project Runway judge.

Chairman and chief executive officer of Brooks Brothers Claudio Del Vecchio told WWD that this is not a public relations move, but hey, it could help women discover Brooks Brothers anew. Sales for women's wear account for around 20 percent of the company's $1.2 billion in annual sales currently. "It's not for p.r., but he's a celebrity and I fully expect to get plenty of coverage and create traffic. But this is a business decision," Del Vecchio said. The first Brooks Brothers collection with Zac Posen at the helm as creative director won't hit stores until spring 2016.
· Brooks Bros. Taps Zac Posen to Oversee Women's [WWD]
· Brooks Brothers' $350 Chopsticks Now on Sale for $245 [Racked]