Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The National Retail Federation released a survey detailing how much, where, and what people will buy for Father's Day this year. The total consumer spending rings in at $12.5 billion, which sounds like a substantial amount until it's compared to almost every other major American holiday.
Mother's Day spending nearly topped $20 billion this year, and Christmas 2013 consumer spending totaled a whopping $601.8 billion. (At least gifting Dad is still worth more than crafting the perfect Halloween costume. In 2013, consumers were estimated to spend $6.9 billion on the holiday.)
The survey, which included results from 6,540 respondents, stated that consumers would spend an average of $113.80 each on typical dad gifts, from ties to tools. The majority of people (64.1%) will opt for a card and $1.8 billion is expected to be spent on gift cards. Out of the people that are brave enough to get their father an actual gift, 35.8% will look to his favorite department store to find a present. And, sadly, only 27.6% of consumers are shopping for their husbands. Better luck next year?