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The National Retail Federation released a survey detailing how much, where, and what people will buy for Father's Day this year. The total consumer spending rings in at $12.5 billion, which sounds like a substantial amount until it's compared to almost every other major American holiday.
Mother's Day spending nearly topped $20 billion this year, and Christmas 2013 consumer spending totaled a whopping $601.8 billion. (At least gifting Dad is still worth more than crafting the perfect Halloween costume. In 2013, consumers were estimated to spend $6.9 billion on the holiday.)
The survey, which included results from 6,540 respondents, stated that consumers would spend an average of $113.80 each on typical dad gifts, from ties to tools. The majority of people (64.1%) will opt for a card and $1.8 billion is expected to be spent on gift cards. Out of the people that are brave enough to get their father an actual gift, 35.8% will look to his favorite department store to find a present. And, sadly, only 27.6% of consumers are shopping for their husbands. Better luck next year?
· Spending On Father's Day to Top $12.5 Billion, According to NRF Survey [NRF.com]
· Best Mother's Day Yet: 13 Inspiring Stories That Beat Bouquets [Racked]