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Mindblowing

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Starting this fall, Walmart will slap a "women-owned" label on in-store products that come from women-owned businesses. The label, shown to the right, represents women holding hands in a kindergarten-y rainbow of colors because that's what female entrepreneurs do, right? The new concept was devised after research showed that 90% of female shoppers will purchase goods marketed by women-owned businesses. [The Consumerist]