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A lot of brands do freebees for fans. Few brands (especially ones best known for selling expensive yoga pants) do this: Lululemon made a tux for Todd, Lululemon supporter and active member of Lulu forum, heylululemon.com, to wear to his wedding.
Back in December, he asked, "How many people hate to dress up because they get WAY TOO HOT and uncomfortable. I for one do. I'm engaged and getting married soon... LULU DESIGN MY TUX!" Lulu responded, "When's the big day?" And that's how a new kind of suit was born.
Suit pimping complete!!! Embroidered labels, flask pocket, cigar pocket, reflective pocket square....
Todd, I shared this picture on my instagram, and all the boys are SOOO jealous!! Also please note that I was having a little happy hour beer while working on this, so my apologies if the stitching isn't quiiite perfect ;)
Somerlea is sending this to you this week, so expect to get it very soon! One thing—please promise us that you will press the shit out of this before the big day!! The fabric is 4-way-stretch, wicking and breathable, so it doesn't really wrinkle, but it looks a little softer than most suits, and we want to make sure you look extra cripsy on your big day!
Todd offered the team many thanks and hashtagged the endeavor #moveovertomford. Now come on Lulu, let's get a bridal gown going.
Lululemon's New Line: From Workout to Going Out in Peplums [Racked]