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Big-Boobed Women Can Finally Wear Reformation Dresses

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Dune Jumper, $198. Images courtesy of Reformation. Click to enlarge.
Dune Jumper, $198. Images courtesy of Reformation. Click to enlarge.

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Starting today, busty fans of cool-girl brand Reformation will be able to securely bare their midriffs just like less-endowed Ref ladies. The LA-based brand is catering to customers who don't have the option of going braless with a capsule collection called "I'm Up Here."

The new line will feature strategically placed cut-outs and fabric designed to hold in boobs and mask underwire without sacrificing Reformation's sexy vibe. Tops are currently going for $78 to $98, while dresses and rompers are listed from $198 to $218. The collection launches in stores and online today—just in time for Bonnaroo.

Left: Marjoram Dress, $198; Right: Cobra Dress, $198

Left: Tawny Dress, $198; Right: Citronella Dress, $218

Honeydew Top, $78

· Reformation [Official Site]
· 40 Dresses For Conquering the Summer Wedding Circuit [Racked]
· Reformation Nails 'Sexy '90s Bride' [Racked]