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The Grand Total On W Magazine's Normcore Story? $356k

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Images via <a href="http://www.wmagazine.com/fashion/2014/07/normcore-fashion-craig-mcdean/photos/slide/1">W</a>
Images via W

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W Magazine has thrown down a fashion gauntlet, guys: "Why be normal when you can be normal and then some?" That "and then some" refers to over $350,000 worth of very expensive clothes masquerading as normal, everyday wear that W compiled into a normcore shoot that ran in the August 2014 issue.

The shoot, lensed by Craig McDean and styled by Edward Enniful, took place in a suburban home setting with models laying on lumpy recliners and trying to act normal while wearing $61,000 Dior coats. W stayed true to the normcore aesthetic by pairing the exorbitantly expensive clothes with $22 Nike socks and slides. They even threw some real $120 Birkenstocks in there. How authentic.

· Banal Plus [W Mag]
· This Is the Craziest Thing We've Ever Heard a Fashion Person Say [Racked]
· Barneys' Simon Doonan Hates Normcore: It's Deadly, Venomous [Racked]