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New Cosmo Fitness Channel Gets Your "Revenge Body" Needs

Image via CosmoBody.
Image via CosmoBody.

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Cosmopolitan magazine is taking on the home workout DVD market with a new premium subscription video-on-demand service named CosmoBody. The channel, which costs $9.95 a month (billed automatically to your credit card), is filled with workout videos from a host of celebrity trainers including former Racked Hottest Trainers contestant Astrid Swan McGuire and yoga guru Tara Stiles. The portal will also offer "lifestyle" clips and advice on the very Cosmo-y subjects of dating and fashion.

According to a press release, CosmoBody will offer women "challenges" or one to four-week-long programs "to get women ready for their key reveal moments." Those moments could include "a 'Wowza Wedding Body,' 'Sexier by Saturday' for the big date, or 'Revenge Body' to help recover from a breakup."

Said Cosmo EIC Joanna Coles, "We want to empower our Cosmo audience to feel sexy and strong, without sacrificing any of the fun. There's an inextricable link between looking good and feeling good, and CosmoBody inspires women to create that connection whenever they need it, wherever they are." Variety notes that the sub rate for CosmoBody is more than double the cost of the print magazine ($3.99) and also more than Netflix.
· CosmoBody [Official Site]
· How Tara Stiles Ignored Her Haters, Reinvented Yoga and Found Success [Racked]