For $75, Rent the Runway Will Lend You Balenciagas for Days

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Rent the Runway is taking on fast fashion with its brand-new unlimited subscription program for designer accessories. For $75 a month, subscribers can rent three designer statement pieces, including handbags, leather jackets, jewelry, and more from brands like Moschino, Balenciaga, Barbara Bui, Helmut Lang, Pamela Love, Clare Vivier, and Missoni. Over 1,000 pieces are available for rent, and subscribers can keep items as long as they want, with free shipping both ways.

This is the first time Rent the Runway has ventured into styling everyday clothing, the company's cofounder and chief executive officer Jennifer Hyman told WWD. Rent the Runway will also re-brand in February with a new logo and website, updated photos and editorial content, and luxe packaging. And stylist Kate Foley will style shoots and work on trend stories for Rent the Runway. When the site rebrands, customers will be able to purchase items they've tried at discounted rate.

The idea is that once customers try the real thing over Zara and H&M, they'll be hooked. "This business is here to save designer fashion. [We have to] stop this addiction that we've had to disposable junk over the last 15 years," Hyman told WWD.
· Rent the Runway's Next Phase [WWD]
· Tech Billionaires Think Fashion Is the Future [Racked]
· Rent the Runway [Official Site]