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Brands Will Not Give Up on Twitter Shopping

Image <a href="">via</a> Mashable.
Image via Mashable.

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Is in-Tweet shopping about to become a reality? Tech news site Re/Code spotted a "Buy Now" button on tweets from a shopping app called Fancy. The "Buy Now" buttons were only viewable on the mobile Twitter app, and when Re/Code tried to use them, they didn't work. But a source said that at one point, the button led to a checkout page within the Twitter app.

When asked about the "Buy now" button by Re/Code, a Twitter spokesman declined to comment. Incidentally, Re/Code says that Fancy has accidentally revealed Twitter e-commerce experiments before, and the Wall Street Journal reported in April that shoppable Twitter ads would be released soon.
· "Buy Now" Buttons Start Appearing in Tweets. Is Twitter Shopping Finally Here? [Re/Code]
· Twitter 'Buy Now' Button Appears for First Time [Mashable]
· Keep Makes Mobile Shopping Dangerously Easy With Universal Shopping Cart [Racked]