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J.Crew is opening up shop in Williamsburg in the fall and they commissioned a local graffiti artist, Greg Lamarche, to spray paint the store's façade. "We didn't want to just go and do graffiti," Jenna Lyons told T Magazine. "Unfortunately when we did a survey of the space, the facade was actually in such poor shape we had to replace quite a bit of the brick. We asked, 'Who is a local artist who might be able to do help us tell people we're coming in a way that's not obvious and might be able to reference that graffiti sensibility—but making it feel more modern?'"
The brand is also recruiting locals to spruce up the interior, including pastel concrete stools by Amma Studios in the dressing rooms, mixed-media murals by Johannes Girardoni behind the registers, and a living plant wall by Naomi Reis. If only the mall outposts could look this cool.
· A J.Crew Grows in Brooklyn [T Magazine]
· It's Happening: J. Crew to Make Its Williamsburg Debut [Racked NY]
· Meet The Bloggers Tracking J.Crew, Anthro and Lulu's Every Move [Racked]
· J.Crew Now Comes in Size 000. Yeah. Three Zeros. [Racked]