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The September issue ad page report is in and Lucky suffered from the steepest ad page decline among the major fashion mags. Compared to last year's numbers, Lucky was down 34.3% with just 90 ad pages. Last year, Lucky's September issue, Eva Chen's inaugural issue as the mag's EIC, brought in 137 ad pages.
Comparatively, Teen Vogue was down 33% at 112 ad pages, 56 less than last year. Seventeen clocked in at 106 pages, a 6.2% decrease from last year. InStyle, Elle, W, and Cosmopolitan all posted slight increases. WWD also reported that Lucy Hale will be covering Cosmo's September issue. Town & Country reported the biggest gain among the Hearst titles: a 25.4% increase with 143 pages.
As always, Vogue posted the highest number of ad pages among all the magazines in the report even with a 4.5% decline. The mag boasted a total of 631 ad pages, down from 661 ad pages last year.
· Fashion Magazines See Ups and Downs in September Issues [WWD]
· Solange Opens Up to Lucky Mag About Elevator Attacks, Kind Of [Racked]
· September Ads: Vogue Is the One Mag to Rule Them All Again [Racked]