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After conquering perfume and Vegas, the Britney Spears marketing machine rolls on. Britney announced via social media and her website that she's been working on a brand-new line of lingerie called The Intimate Britney Spears, which will launch September 9 in the US and September 26 in Europe.
For someone who wears sparkly nude bodysuits regularly, Britney looks downright demure in the Instagram teaser photo for her lingerie line, modeling a paneled bra and high-waisted panties. Expect The Intimate Britney Spears collection to top out at $79 and include lingerie sets, vintage-inspired bustiers and kimonos, and pretty loungewear necessities like jersey camisoles, shorts, and sweats. The line will be sold via The Intimate Britney Spears website and at Bare Necessities, according to InStyle.
· Britney Spears Is Designing a Lingerie and Sleepwear Collection [InStyle]
· Intimate Britney Spears [Official Site]
· Britney Spears Swears Her Vegas Abs Aren't Painted On [Racked]
· Miley Cyrus Tries to Upstage Britney Spears at Her Vegas Debut [Racked]