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Gap Kids Is Almost Too Cool for Pre-School

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The fall Gap Kids collection just somersaulted onto the brand's website along with an adorable back-to-school themed campaign on social media. Lookbook shots on the brand's Pinterest page show lessons in personality (above) and patience. Outfits include indigo skinny jeans (paired with slip on sneakers—no shoe laces to learn how to tie!) and quilted sweatshirts with ruffled shorts for gym class.


· Back to School Is Back [Gap Kids]
· Introducing the Kids' Line So Cool, Adults Want It Too [Racked]