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Japanese brand Zoo Jeans has actually managed to innovate in the distressed denim department by using zoo animals such as lions, tigers and bears to rip and tear its jeans. According to The Conversation, the brand sews its fabric on "rimless tires, sausage-shaped bolsters, and fat rubber balls," which are then thrown into cages at the Kamine Zoo in Hitachi City, Japan. The fabric is then carefully retrieved and taken to be sewn into pants.
The activity supposedly benefits the animals, providing stimuli to improve their well-being (a process known as environmental enrichment). All profits from the zoo-distressed jeans will go toward the zoo and the World Wildlife Foundation.
Of the three styles auctioned off at a benefit on July 7, one pair sold for a whopping $1,200. The rest of the collection appears to be headed for upscale department stores shelves, though no word yet on exactly which ones.—Lauren Berger
· The Global Business of Sartorial Slumming [The New Yorker]
· Zoo Jeans [Zoo Jeans]
· This Cali Designer Works with Materials Shed by Wild Animals [Racked]