Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Someone Help Blake Lively With Gift Wrapping

Image via <a href="">Lucky</a>.
Image via Lucky.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A staffer at Lucky Magazine actually shopped Blake Lively's new artisanal e-commerce site Preserve and reports being underwhelmed by the unboxing experience when her package arrived. "It looked like someone haphazardly rolled up some blue tissue paper and slapped on a sticker," details the writer, confirming that Blake Lively and Co. are about as good at gift wrapping as you are. The parcel also included a thank you note that read—"Thank you. The items you've purchased are crafted with good, old-fashioned quality; a principle once forgotten, reclaimed, and now preserved. May they bring you joy. Yours, Blake and the Preserve team."—in three different fonts.

Adding insult to injury, the Lucky staffer reports that the Mr. and Mrs. spoons she purchased from Preserve for $25 are different than the ones pictured on the site.

So we've found Blake's flaw, and it's paper-related. That's kind of like discovering that Keanu Reeves is really bad at cleaning out his blender or Cate Blanchett can't master three-way calling. It's not reputation ruining, but don't anyone go and tell Martha.
· Shopping Confidential: I Bought Spoons From Blake Lively [Lucky Mag]
· Martha Stewart Calls Blake Lively's Lifestyle Site 'Stupid' (In a Nice Way) [Racked]
· Blake Lively Admits Her Lifestyle Site Hawks 'Outlandish' Sauce [Racked]