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Pre-fall is one of those imaginary seasons made up by the fashion industry as an excuse to shill leather jackets and moto boots when it's 80 degrees outside, and Reformation isn't having it. The brand's Instagram called out the BS today with a caption that reads: "Pre-fall is not a real season" with a nudge to shop the It's Still Summer 2014 Collection on the site right now.
Click through the gallery above for high-slit maxi dresses, midriff-bearing two-piece sets, and a circle skirt dress that's "so comfortable you'll almost forget how cute you look in it."
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