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Luxury Brands Ignore the Internet at Their Own Peril

Image via Shutterstock.
Image via Shutterstock.

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As anyone who's attempted to navigate a high-end brand site could tell you, luxury retailers aren't great at the Internet. Which is a shame because as webrooming (researching product online before buying in store) rises in popularity, these brands are not seeing the inevitable return in sales.

According to Luxury Daily, "in-store sales guided by digital will likely surpass the 50 percent mark this year, and mobile will be a major engine of that growth." Too bad many retailers aren't capitalizing on the shift. L2′s Omnichannel Retail Report 2014 mentions real-time inventory visibility, geolocation, and in-store pick-up options as just a few of the missed opportunities. And while several brands are making adjustments (Gucci e-commerce features inventory look-up; Tiffany & Co. offer online appointment booking), many remain in the dark ages. —Lauren Berger
· Showrooming Fears Displaced by Webrooming Cheers: L2 [Luxury Daily]
· This Is How Much Money Showrooming Will Probably Save You [Racked]
· Sorry, Showroomers: Google Ads Have Arrived on Mobile [Racked]