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How much bad press can one company garner in the space of like, 10 days? Because American Apparel surely is in the running for a world record in that category. While every step of founder Dov Charney's fight for the company's iron throne plays out over the daily news headlines, the brand's Tumblr account came under fire last Wednesday for a totally unrelated incident. A photo of the Challenger explosion of 1986, mistakenly thought to be a picture of fireworks, was posted to American Apparel's Tumblr account in a celebratory Independence Day post. The picture was quickly deleted once followers started calling out the mistake.
American Apparel has since tweeted an apology, saying that "the image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event."
· American Apparel Apologizes for Using Challenger Disaster Photo Instead of Fireworks [Mashable]
· Meet the Man Who Fixes Retail CEO Disasters [Racked]
· American Apparel Is Facing Possible Bankruptcy [Racked]