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Former Jimmy Choo shoe guru Tamara Mellon has finally launched the e-commerce site for her new namesake brand. Karlie Kloss greets newcomers on the landing page with an entertaining "Kowboy Karlie" video that includes the model capturing a rope-swinging cowboy while wearing lots of fringe and not much else, and everything from the video is shoppable in a dedicated section of the site. The infamous $2,000 legging boots also have their own category on the site (they've apparently been selling like hotcakes).
Everything is predictably pricey, but there is a 15% discount available when you sign up for brand emails. There's also free ground shipping and free returns on everything.
· Tamara's Next Step [Vogue UK]
· Kit Harington's Jimmy Choo Ads Are Nice, But His Abs Are Nicer [Racked]
· Tamara Mellon Slams Jimmy Choo on Morning Television [Racked]