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- Tennis. Natch.
- Horseback riding. Elegant leather chaps available for sale here.
- Outdoor. While the lookbook image suggests otherwise, there is nothing in this section that you'd risk snagging on a rock on your way up Kilimanjaro, e.g. a Burberry quilted shell jacket
- CrossFit/Gym. The most perplexing section if we're going by the admittedly narrow thought process of affluent women > working out > grungy boxes? But it's perhaps the most accurate. CrossFit is
- Golf. Spot. On.
- Swimming/Surfing. Neoprene for daaaays.
- Aprés. Not as in "aprés ski," but as in "aprés workout."
Hey, didya hear the news? Athletic wear is happening. Net-a-Porter is jumping on board in a big way with the launch of its new lux-sportswear category called Net-a-Sporter. The company has sold fashion sport items before (hi, Stella McCartney for Adidas), but Net-a-Sporter will welcome 12 new designers to the site, including Ariat, Monreal London, L'Etoile Sport, Musto Sailing, Weargrace, Ballet Beautiful, Falke Sport, Live The Process, LAAIN, Bodyism and accessories brands Jawbone and Liforme. Another reason for excitement, all ye Sporty Spices: Expect capsule collections from the swimwear champions Lisa Marie Fernandez and Zimmermann to roll out soon.
Finally, this is the online boutique's first concerted effort to organize the selection by sport. Wondering what affluent ladies are into these days? The categories below say a lot.