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Lululemon Founder's Wife Stakes Claim on Next Big Thing: Technical Cashmere

Gerry Kahrmann via <a href="">The Province</a>
Gerry Kahrmann via The Province

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The family behind the brand that made yoga pants de rigueur for ladies is exploring another market: technical basics cut with luxe materials. Lululemon founder Chip Wilson's wife and son have developed a new line of tees made from "technical cashmere" and are opening up their first shop.

The benefits of the proprietary blend of nine percent cashmere, ten percent elastane and 81 percent viscose—a fiber made from regenerated wood cellulose, also known as rayon—are unclear, but one retail analyst mentions that "to fetch a premium price, the product must be technologically unique" with "functional attributes that make it behave differently and act and feel different." Hopefully, we'll know what that means (perhaps it will make sweat magically vanish?) when the pair grants interviews next week.

The soft, clingy tees come in gray and white and be sold at the pair's new Vancouver store, Kit and Ace, for between $68 and $98.
· Lululemon founder's wife, son open luxury Gastown clothing shop featuring 'technical cashmere' [The Province]
· Lululemon Is Ultra-Aggressive with Its Patents [Racked]
· Lululemon's Manifesto Preaches Against Sunscreen [Racked]