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Square's Newest Move Should Make Beauty Apps Quiver

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Hey StyleSeat, Beautified and other beauty appointment booking apps, Square is coming for you. TechCrunch reports that Square Appointments launched this morning as a stand-alone service, available to any small business whether or not they are using Square to accept payments. Square's online appointment booking service acts as a virtual receptionist for salons and other small businesses, with self-service online scheduling and a free booking website. The service is optimized for mobile devices, and customers can receive text and email reminders about their appointments to help prevent no-shows.

Square Appointments starts at $30 a month for individuals, running up to $90 a month for unlimited staff. Square's march to fully automate small businesses isn't done: TechCrunch reports that more services like CRM and marketing tools are in the works.
· Square Targets Small Business With Launch Of Online Booking Tool "Square Appointments" [TechCrunch]
· Square Appointments [Official Site]
· Amazon Is Going After Square's Bread And Butter [Racked]
· How Square Market Could Revolutionize Indie Shopping [Racked]