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In a world where mall brands with big budgets have just as much right to a New York Fashion Week show as Marc Jacobs does, Athleta is gearing up for its NYFW debut. Taking place on September 3rd and titled Crush of Adrenaline, the show will be a two-story installation arranged by choreographer Luam Keflezgy, who counts Beyonce, Rihanna, and Britney Spears among clients. In lieu of models, find "parkour runners, yogis, b-girls, and dancers" sporting looks styled by Zanna Roberts Rassi. After a morning press showing, the display will be opened to the general public at 6pm that same day.
· Woah: Gap's Athleta Will Show at New York Fashion Week [Racked]