Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Regarding Athleta's Two-Story Fashion Week Installation

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a world where mall brands with big budgets have just as much right to a New York Fashion Week show as Marc Jacobs does, Athleta is gearing up for its NYFW debut. Taking place on September 3rd and titled Crush of Adrenaline, the show will be a two-story installation arranged by choreographer Luam Keflezgy, who counts Beyonce, Rihanna, and Britney Spears among clients. In lieu of models, find "parkour runners, yogis, b-girls, and dancers" sporting looks styled by Zanna Roberts Rassi. After a morning press showing, the display will be opened to the general public at 6pm that same day.
· Woah: Gap's Athleta Will Show at New York Fashion Week [Racked]