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Angry Birds Founders Seek Fashion Ads for New Lady Game

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The creators of blockbuster app Angry Birds are going after fashion and cosmetic brands for ad placements on Juice Cubes, the company's puzzle game geared towards women. Juice Cubes has been out since October, but The Drum reports that this month, Rovio is launching the first ads for the mobile game.

Haven't played Juice Cubes? According to CNet, it bears some similarity to Candy Crush, but with cute cartoon fruit instead of candy. It doesn't have Kim Kardashian, but fruit is so in right now.

Rovio targets Fortune 500 companies, and they think that Juicy Cubes delivers the right audience in a neutral, "brand safe" environment. "I think with some of the fashion brands and cosmetic brands, this gives us an interesting story to tell because it's very much reaching that female adult, casual, social, mobile gamer," Rovio VP Michele Tobin told The Drum.
· Angry Birds maker eyes fashion and cosmetic brand partnerships for female targeted app [The Drum]
· Kim Kardashian's App is Not a Piece of Garbage. This is Why [Racked]