Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
StyleHaul, the small-but-mighty YouTube network where vloggers document their shopping "hauls," is up for sale. Variety reports that its suitors include Amazon, 21st Century Fox, Hearst and Condé Nast Publications.
The network says its views number 900 million, making it relatively tiny next to other YouTube networks like Fullscreen (3.5 billion) and Maker (5 billion). But its demo is premium, consisting of teens and young women. StyleHaul boasts over 4,200 channels featuring influencers such as Zoella and bubzbeauty. According to Variety's sources, nothing has been signed yet.
· StyleHaul Next Big MCN Sale? Amazon, Fox, Hearst Approach (Exclusive) [Variety]
· Watch Jourdan Dunn and Cara Delevingne Get Those Matching BFF Tattoos [Racked]
· Michelle Phan Sued for Millions Over Alleged Copyright [Racked]