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GQ "Soft Porn" Mailed to Outraged Lands' End Shoppers

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Images via GQ.
Images via GQ.

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Lands' End, Wisconsin-based purveyor of cardigan twinsets, turtlenecks, and dressy polos, partnered with Condé Nast for a yearlong deal to send copies of magazines to the retailer's best customers. Everything was going well, until the July issue of GQ landed in mailboxes, with an oiled-up Emily Ratajkowski on the cover wearing a flower lei and not much else.

Not surprisingly, customers flooded Lands' End's Facebook page with unhappy responses. The New York Times recorded some of the complaints, including these gems:

"My 14-year-old son brought in the mail today & was quite disturbed & fascinated by a 'gift' Lands' End sent us — a copy of GQ magazine with an absolutely OBSCENE cover!!!
"I ordered Christian private school children's uniforms from your company and you sold my home address to a magazine company that peddles in soft porn for men???"

According to the Times, Chief Executive of Lands' End Edgar Huber emailed an apology to customers, writing in bold: "There are simply no excuses; this was a mistake." Huber stated that the reason GQ was included was "since we did not want to exclude our male customers." The Lands' End customers were then switched from the GQ subscription list to the subscription list for Condé Nast Traveler, whose cover images more often than not feature beaches and seascapes—sans topless big-chested models.
· Gift of GQ Magazine Prompts Outcry From Lands' End Customers [NYT]