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The 411 On New Shopping App Spring

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Shopping app Spring has joined the world of please-will-you-spend-money-via-smartphone, debuting on iPhone, with iPad and Android releases on their way. The mobile-only shopping experience essentially aims to pick up where social platforms leave off. Stacey Bendet of Alice + Olivia and jewelry designer Jennifer Fisher expressed to WWD the challenges of converting "likes" to sales through mediums like Instagram, where fans express interest in product, but have no instant option to shop. Spring is strictly brand-to-user, as opposed to user-to-user like Instagram or Facebook, but doesn't hold any inventory itself.

Instead, over 450 brands—from Alexander Wang to Levi's—have signed on to operate their own shops through the platform. Spring charges brands a transaction fee, but will cut that fee in half if the brand offers free shipping, in effort to be customer-friendly. The transaction fee is further reduced if the item is available exclusively on Spring.

In addition to the impressive roster selling through the app, behind-the-scenes names are notable, too: among the big name backers, SoulCycle, Proenza Schouler's CEO, and Steven Alan all contributed to the $7.5 million raised by the app in June. The company counts Cannon Tekstar Hodge as an employee, who you knew as Bergdorf Goodman's social PR presence before leaving a decade with parent company Neiman Marcus to join Spring.
· Shopping App Spring Lures Major Backers [WWD]
· Everyone From Vogue to Style Bloggers is Cashing In on Your Mindless Instagram Scrolling: Here's How [Racked]
· Meet Niche, the Company That'll Help You Make Millions Off Your Vines and Instagrams [Racked]