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Vogue just announced that it will be unveiling a new, revamped website on Wednesday. According to the New York Times, the site will be more of an extension of the Vogue brand instead of a regurgitation of the print magazine's content. Sally Singer, Vogue's digital director and the brains behind the revamp, told the Times that it will be "a new Vogue under the auspices of Vogue."
What does that look like? To start with, an expanded office space dedicated to digital staff, signifying a major change in attitude towards digital content. The special attention given to Vogue's tech advances isn't altogether surprising—in the past, Condé Nast has supported Vogue site redesigns with outside tech support, a perk not afforded to many other Condé titles.
Vogue's new site will also cover news in a more timely manner and produce fashion shoots specifically for the website. Ads will be pared down to only one advertisement per page. Most importantly, Anna Wintour gave the revamp her seal of approval: she told the Times that the new site has "the authority and the vision of the print magazine." We'll see what that looks like on Wednesday.
· A Makeover for Vogue's Website, With a Faster Pace for Covering News [NY Times]
· Lucky Spin-Off Underscores Condé Nast's Tech Weaknesses [Racked]
· Vogue September: See All Nine (!) Cover Models [Racked]