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Female Tech CEOs Strip to Their Underwear, World Reacts

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Lookbook images via Dear Kate
Lookbook images via Dear Kate

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Dear Kate, an underwear company based in NYC, is putting its own spin on supporting women in tech by photographing female tech CEOs in their underwear. The photographs were for a lookbook celebrating Dear Kate's newest line, dubbed the Ada collection after the famous female tech entrepreneur Ada Lovelace. The campaign images feature female CEOs from tech startups including Skillcrush, CoderDojo NYC, Black Girls Code and LadyBits alongside fashion and beauty blogger Sarah Conley and Refinery29 engineer Patty Delgado, all modeling underwear from the new collection. The lookbook was shot in Refinery's NYC offices.

Unsurprisingly, this shoot has provoked many reactions—AdWeek details a few of the most common responses. Click through to see all the shots, and feel free to share your thoughts in the comments.

· Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? [Adweek]
· This Startup Makes Yoga Pants Made Explicitly for Going Commando [Racked]
· See a Plus-Size Take on the Sports Illustrated Swimsuit Calendar [Racked]