Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Drybar Gives the People What They Want: a Messy Blowout

So messy yet so perfect. Photo via Getty
So messy yet so perfect. Photo via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Blowout chain Drybar has finally added a new style to its menu: the Dirty Martini. For the going rate of $40 a pop, a stylist will employ the following adjectives to your hair: sexy, tousled, textured, and undone. Founder Alli Webb, who's built an empire off of giving the people what they want, says the messy look was requested so often she decided to add it to their list of services in September.

The style sits alongside other cocktail-themed blowouts, which include a Mai-Tai, Straight Up, Southern Comfort, and Cosmopolitan. It's created with Drybar's new three-in-one texture spray, Triple Sec. What booze-fueled, punily-named styles will they come up with next? Only time will tell.
· Drybar Demonstrates How to Master the At-Home Blowout [Racked NY]
· Drybar's New Hair Tool Line Totally Defeats the Purpose [Racked]