Wanderlust Festival.">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Lululemon's Festival Collection Resulted in Furious Buying Frenzy

New, 3 comments
Image via <a href="http://whistler.wanderlustfestival.com/connect/news/watch-best-wanderlust-festival-2013">Wanderlust Festival</a>.
Image via Wanderlust Festival.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What was billed as a fun-filled weekend of yoga, dancing, and mountain-top adventures at the Wanderlust Festival in Whistler, Canada devolved into a mad scramble for limited-edition Lululemon designs. According to commenters at Lulu Addict, battle-ready shoppers lined up at 2 a.m., then grabbed and pushed their way to the merchandise, eventually mobbing the employees who restocked the goods.

The in-demand collection, designed exclusively for festival-goers, has made its way onto to Ebay, with sellers allegedly fetching $500+ for items like stretch pants (which, remember, is the fastest way to get banned from shopping Lulu online). Those dying to get in on the action can currently bid on a sports bra going for $255 or best offer. —Lauren Berger
· Wanderlust on the Website (JK) [Lulu Addict]
· Lululemon Founder's Wife Stakes Claim on Next Big Thing: Technical Cashmere [Racked]
· Does American Yoga Have a Diversity Problem? [Racked]