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Lululemon's Festival Collection Resulted in Furious Buying Frenzy

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Image via <a href="http://whistler.wanderlustfestival.com/connect/news/watch-best-wanderlust-festival-2013">Wanderlust Festival</a>.
Image via Wanderlust Festival.

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What was billed as a fun-filled weekend of yoga, dancing, and mountain-top adventures at the Wanderlust Festival in Whistler, Canada devolved into a mad scramble for limited-edition Lululemon designs. According to commenters at Lulu Addict, battle-ready shoppers lined up at 2 a.m., then grabbed and pushed their way to the merchandise, eventually mobbing the employees who restocked the goods.

The in-demand collection, designed exclusively for festival-goers, has made its way onto to Ebay, with sellers allegedly fetching $500+ for items like stretch pants (which, remember, is the fastest way to get banned from shopping Lulu online). Those dying to get in on the action can currently bid on a sports bra going for $255 or best offer. —Lauren Berger
· Wanderlust on the Website (JK) [Lulu Addict]
· Lululemon Founder's Wife Stakes Claim on Next Big Thing: Technical Cashmere [Racked]
· Does American Yoga Have a Diversity Problem? [Racked]