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TV's Toughest Trainer is Selling Workout Clothes at Kmart

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Image via WWD.
Image via WWD.

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Fitness guru and tough love evangelist Jillian Michaels may have parted ways with the weight loss show that made her famous, but her career's definitely not over. The former Biggest Loser coach will launch her first activewear collection, Impact by Jillian Michaels, on kmart.com this Sunday and in 500 Kmart stores on August 17. Diane Vaccaro, chief marketing officer of Kmart Apparel, cites Michaels' status among women as a trusted and inspirational figure as a motivating factor for the partnership, which aims to grow the retailer's activewear business.

The workout apparel, made from moisture-wicking fabrics and "inspired by four key areas—yoga, core training, running and lifestyle, which is more about cool down," ranges from $14.99 to $24.99; accessories, such as gym bags, go for $10.99 to $36.99.—Lauren Berger
· Kmart to Launch Jillian Michaels Activewear Collection [WWD]
· A Complete Guide to Working Out via YouTube [Racked]
· Under Armour Realizes Women Exercise, Spend Money [Racked]