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Pour La Victoire Founder's New Shoe Line Inspired by Steve Jobs

Image via Ateljé 71.
Image via Ateljé 71.

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Apple's charismatic CEO was many things—technology pioneer, business visionary, anal-retentive hot-head—but rarely fashion muse. Longtime couple Asa Larsson and David Giordano (formerly of Pour La Victoire) credit Jobs and the comfort-forward style championed by Silicon Valley as the inspiration behind their "New York-positioned, Swedish-motivated" footwear line, Ateljé 71.

Image via Ateljé 71.

Styles range from metallic versions of the omnipresent ugly shoe and lace-up sandals to an impressive Doc Marten/Birkenstock hybrid. Of the predominantly flat collection, Larsson explained that as a working mom she wanted shoes that could be worn all day and then out at night (though a few stacked heels made their way into the mix).

The utility-focused line will be available this winter, according to the official site.—Lauren Berger
· A New Line of Shoes from Pour La Victoire Cofounder Puts Comfort and Style on an Even Keel [Vogue]
· Choose Your Own Ugly-Chic Sandal Adventure: 42 Pairs to Wear [Racked]
· Admit It: All of a Sudden, Tevas Look Totally Now [Racked]