clock menu more-arrow no yes

Filed under:

Pour La Victoire Founder's New Shoe Line Inspired by Steve Jobs

Image via Ateljé 71.
Image via Ateljé 71.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apple's charismatic CEO was many things—technology pioneer, business visionary, anal-retentive hot-head—but rarely fashion muse. Longtime couple Asa Larsson and David Giordano (formerly of Pour La Victoire) credit Jobs and the comfort-forward style championed by Silicon Valley as the inspiration behind their "New York-positioned, Swedish-motivated" footwear line, Ateljé 71.

Image via Ateljé 71.

Styles range from metallic versions of the omnipresent ugly shoe and lace-up sandals to an impressive Doc Marten/Birkenstock hybrid. Of the predominantly flat collection, Larsson explained that as a working mom she wanted shoes that could be worn all day and then out at night (though a few stacked heels made their way into the mix).

The utility-focused line will be available this winter, according to the official site.—Lauren Berger
· A New Line of Shoes from Pour La Victoire Cofounder Puts Comfort and Style on an Even Keel [Vogue]
· Choose Your Own Ugly-Chic Sandal Adventure: 42 Pairs to Wear [Racked]
· Admit It: All of a Sudden, Tevas Look Totally Now [Racked]