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DreamDry Aspires to be the Most High-Fashion Blowout Bar

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With just two locations, Rachel Zoe's blow-out bar DreamDry may not hold a ground advantage over competitors like Blo Bar (42 locations globally, including Russia) and Drybar (37 shops and counting in the US), but it does have the edge in terms of fashion-forwardness.

Today, DreamDry announced that it has unveiled a new style menu featuring nine original styles as well as a separate style menu just for shorter hair, because that bobs and lobs trend isn't going away. The regular menu now offers a crown braid, a wispy top knot and a soft, loose wave option named the Farrah priced from $30 to $50. Also new is a service named Dream(DIY) where a DreamDry stylist will recreate any updo a client brings in for $80.
· DreamDry [Official Site]
· Drybar Gives the People What They Want: a Messy Blowout [Racked]