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Carolina Herrera is well-known among the fashion set for her expensive, refined taste, and her spring 2015 show was no exception. John Koblin of the Times profiled the designer on the day of her show and shed some light on how the glossy production came together. We know that fashion shows aren't cheap, but it's still shocking to find out that Herrera paid over $1 million to stage her 12-minute-long show. As the paper puts it:
The cost of a fashion show can vary widely, from a few thousand dollars that a fledgling designer may cobble together for a show in a friend's art gallery on the Lower East Side, to the estimated $10 million Fendi paid to stage a show at the Great Wall of China in 2007. But a show like this one—with the rental of the Lincoln Center space, the booking of the models, hairstylists and makeup artists, and the fees paid for music, set and lighting design—will run at least $1 million.
The "futuristic" garden set was planned just three weeks in advance of the show, after Lincoln Center shut down the brand's original idea due to space constraints. "I was very upset when we couldn't do it," Herrera told Koblin. This kind of last minute planning isn't normal for the designer, who reportedly forces her design team to take a vacation and not work on Labor Day.
Carolina Herrera backstage at her show. Image via Getty
Everything is planned out in advance to minimize last minute scrambling. "As Mrs. Herrera says all the time, we could not ask somebody eating a pizza in the corner at 2 in the morning to do something so beautiful," Hervé Pierre, the brand's creative director, told Koblin. It's a work ethic that seems to be paying off: according to the Times, Carolina Herrera's brand makes more than $1 billion in sales each year.
This particular show went off without any major catastrophes, and seems to already be a hit among fashion's top tier editors. "I got an email from Ms. Wintour," Koblin overheard Pierre say after the show. "It's an order for a dress, sent at 10:54."
· The Making of Carolina Herrera's Fashion Show [NYT]
· The Staggering Economics Behind New York Fashion Week [Racked]
· See How Much Chanel Bag Prices Have Skyrocketed This Decade [Racked]