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Maxim just announced that Kate Lanphear has been crowned the mag's newest Editor-in-Chief. Lanphear was most recently was the style director at T, the New York Time's style mag and before that, spent six years at American Elle. And before that, she was at Harper's Bazaar and Australian Vogue. She's well-known as a stylist, women's fashion editor, and a reluctant street style star, which makes this new move all the more unexpected.
It's not clear exactly how Maxim will evolve under Lanphear's leadership, but the men's mag will probably start looking a little more fashion-conscious. "I hope to cultivate and broaden Maxim's coverage of style and culture," Lanphear told WWD. "It's an exciting time for this boldly confident, unapologetic brand."
A spokeswoman for Maxim said the September issue, starring Jessica Alba, was indicative of the changes that are to come for the brand, although Lanphear's first official issue will be March 2015.
How Maxim does fashion. Image via
According to the announcement on Maxim's site, the magazine is America's largest men's lifestyle brand and counts over 15 million readers globally per month.
· Maxim Magazine Names Kate Lanphear Editor in Chief [WWD]
· Kate Lanphear Is Maxim's New Editor-in-Chief [Maxim]
· Kate Lanphear on Being a Street Style Subject: "It's Like Hearing Your Own Voice on an Answering Machine" [Racked]
· Behind the Scenes at Whitney Port's Maxim Magazine Photoshoot [Racked]