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The news that Yahoo Style is the official lead sponsor of the 2015 Met Ball might be just as big as the announcement of this year's theme. WWD reports that along with support from Condé Nast, Yahoo is sponsoring the Costume Institute at the Metropolitan Museum of Art's spring exhibition "Chinese Whispers: Tales of the East in Art, Film and Fashion," which focuses on China's influence on fashion, costume, and beyond.
The exhibit will be staged by the Costume Institute and the museum's Department of Asian Art, and will run from May 7 to August 16. According to WWD, the "Chinese Whispers" exhibit will include more than 100 China-inspired looks from designers like Jean Paul Gaultier, Alexander McQueen, Dries van Noten, and Anna Sui.
Yahoo Style posted an exclusive with this year's Met Ball co-chairs, including Jennifer Lawrence, Marissa Mayer, Silas Chou, Gong Li, Wendi Murdoch, and Anna Wintour. The Met Ball will happen on May 4, and Yahoo Style's involvement proves that they're serious about this high fashion thing. Yahoo Style's editor in chief and executive creative officer Joe Zee told WWD that Yahoo can extend the Met's reach and audience. "It is probably one of, if not the, most important fashion event. The exhibition and the way people can interact with fashion on a very global level was very important to us...[that] messaging is very aligned with everything that we are doing. Yahoo is about being global," he said.