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Historic American Brand Bill Blass Gets a Reboot

Image via Getty
Image via Getty

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An iconic American brand that has languished in recent years is attempting a big comeback. Bill Blass Group, LLC recently named merchandising executive Stuart M. Goldblatt as its President and Chief Operating Officer, with plans to launch women's and men's collections for Spring 2016. The reimagining of the brand will then expand to other product categories.

Until March 2014, Goldblatt served as executive vice president of merchandising for Macy's Merchandising Group, where his experience included launching, re-launching, and repositioning private brands. "Everyone at Bill Blass Group is passionate about infusing new vitality into one of the greatest fashion brands in history. I have received tremendous support from the company's board, which is committing to investing in our future and creating the foundation for a vibrant global lifestyle brand," Goldblatt said in a press release.

Bill Blass started his fashion house in 1970 and is regarded as a legend of modern American design, whose career high points include styling First Ladies, earning the Fashion Institute of Technology's Lifetime Achievement Award, and selling $500 million worth of Bill Blass products annually in the 1990s. In the years since Blass passed away in 2002, the label struggled to find a designer to fill his shoes.
· The Long Fall of the House of Blass [NYT]
· Versailles '73: The Fashion Show That's About To Be Everywhere [Racked]