clock menu more-arrow no yes

Filed under:

The Eject Bra Is Basically A Boob Seatbelt

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Image via Indiegogo

The age-old joke of the impossible to remove bra can stop being made now, thanks to the the Eject Bra. This undergarment replaces the front clasp with an 'eject' button, because hooks are just too hard. The $50 bra is ideal for anyone who is incapable of unhooking a bra, but still knows how to read two-syllable words.

The Eject Bra, available in black, white, and red is meant to make bra removal simpler and speedier, aiding both men and women, as the pitch film is careful to point out.