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Urban Outfitters Swears It's Sorry for That Kent State Sweatshirt

Image via <a href="http://nymag.com/daily/intelligencer/2014/09/urban-outfitters-kent-state-sweatshirt-on-ebay.html">Intelligencer</a>
Image via Intelligencer

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Urban Outfitters continues to apologize for selling a vintage Kent State sweatshirt covered with what looked like bloodstains, saying that the discoloration is actually "natural fading and sun exposure." But the company knows, clearly, that a parade of offensive products like Lord Ganesh socks and Navajo hipster panties may have shot its credibility. The retailer issued a longer apology to Time magazine, addressing this fact. The statement reads in part:

We, as a company who caters to a college-age demographic, have a responsibility to uphold to our customers. Given our history of controversial issues, we understand how our sincerity may be questioned. We can only prove our commitment to improving our product-screening process through our actions and by holding ourselves accountable.

In the apology, Urban Outfitters restates that the sweatshirt on the website is vintage and one-of-a-kind. UO writes:

The tragic events that took place in 1970 are not forgotten and our company regrets that people believe we would intentionally make light of such a horrific part of our nation's history. To promote such an event is disgraceful, insensitive and in poor taste. To further clarify, despite what has been reported, this is a vintage item and there is only one. Once the negative feedback was brought to our attention we removed the item immediately from sale. Urban Outfitters purchased the one-of-a-kind sweatshirt from the Rose Bowl Flea Market as part of our sun-faded vintage collection. There is no blood on the sweatshirt nor did we ever promote it as such. The discoloration that has been mistaken for blood is from natural fading and sun exposure.
And Urban Outfitters apologized for not recognizing that this item would be upsetting. "With all of that said, this truth does not excuse us from our failure to identify potential controversial products head on."
· Urban Outfitters: 'We Understand How Our Sincerity May Be Questioned' [Time]
· Kent State Responds to Urban Outfitters' Distasteful Sweatshirt [Racked]
· Urban Outfitters Apologizes for Putting Hindu God on a Sock [Racked]
· Urban Outfitters' St. Patrick's Celebration Includes Drunk Jesus [Racked]