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YouTube Spending Millions to Keep Its Stars From Leaving

YouTube star Bethany Mota. Image via Getty
YouTube star Bethany Mota. Image via Getty

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In an effort to keep its stars from decamping to other video-hosting platforms, YouTube will be funding a select number of its best and brightest to help subsidize video production costs. According to Re/code, this isn't YouTube's first stab at funding videos for its own platform—a couple of years ago, the company spent more than a $100 million to coax Hollywood stars to create channels that had the look and feel of TV shows.

That idea didn't pan out so well, so this time YouTube is pouring the money into stars who are already YouTube-famous. One video producer told Re/code that the company is prepared to spend in the "single-digit millions" on the project. The money will help fund bigger productions than what the stars can usually afford based on what they currently make off of YouTube.
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